Now, by contrast, theater managers can simply send a movie’s much cheaper digital file to their theaters’ unmanned digital projectors. Creating and shipping a single physical print for a film can run a studio $1,500, and each of those screenings needs to be supervised by a projectionist. Prior to the advent of digital projection in movie theaters, this kind of total saturation for a single movie was cost-prohibitive. Some theaters added late night and early morning screenings, and a handful of theaters even elected to not close at all over the weekend. Studios have grown reluctant to release any movie at that length for the simple reason that it significantly limits the number of times the film can be shown in a single theater in a day.ĭemand for Endgame, however, has proven so insatiable - Fandango reported that it had sold out over 8,000 showtimes in advance purchases - that many multiplexes chose to blanket Endgame on most (if not all) of their available screens. Prior to this weekend, the most the domestic box office had ever grossed in total over a single weekend was last year, when Infinity War’s debut boosted overall grosses in the US and Canada to $314.5 million from April 27–29, according to Comscore.Įndgame blew that figure away all on its own, helping to set a new single-weekend overall record of $401.7 million. Then there’s Endgame’s domestic box office record. ![]() ![]() But Endgame’s massive haul in China underscores not only how critical the country is now to Hollywood’s bottom line, but how deep an impact Marvel Studios has made within China’s carefully stage managed cultural landscape. ![]() As is the case in virtually every international market, Endgame broke the all-time box office record in China, earning roughly $217 million US in its first three days, and an estimated $330.5 million through Sunday.ĭue to the country’s longstanding quota system allowing for only 34 non-Chinese films per year ( give or take), it’s still not terribly common for a Hollywood movie to open over the same weekend in China as it does in the US and elsewhere - Infinity War didn’t, nor did Star Wars: The Force Awakens. Roughly 27% of that titanic (elephantine? Thanostronomical?) global haul came from China. ![]() And then Endgame made $579.9 million more through Sunday. That’s already the best worldwide opening ever, surpassing the $640 million record set last year by Avengers: Infinity War. After opening internationally on Wednesday in 21 markets - including China - Endgame earned an estimated $643.7 million worldwide through Friday, including $156.7 million on its first day in the US and Canada. It’s as if, after years of trying to land on the moon, humanity suddenly reached Mars.Ĭonsider Endgame’s global box office record. What words could possibly describe the $357.1 million Avengers: Endgame has grossed in its domestic theatrical debut, and the $1.22 billion it has earned worldwide?Īs it stands, the 22nd film produced by Marvel Studios has not only shattered practically every single box office record imaginable - the biggest worldwide debut, the biggest domestic debut, the biggest domestic opening day - it has fundamentally altered what Hollywood perceives is even possible for a film’s financial success.
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